May 16, 2017

What I Learnt About Sports Business in Digital from Developing a Course About It

In May 2015, sports biggest team Real Madrid partnered with leading software company Microsoft in a move that announced to the world how much the sports […]

January 29, 2017

From Attention to Attachment

If Uber taught business one thing it is that you can’t keep doing the same thing in the digital economy and not expect innovation to come […]
January 27, 2017

Top 5 Innovation Tips from Sports Performance Experts

I recently had the good fortune to host a panel on the topic of Innovation in Sports Performance when @soccerex came to Qatar for the first […]
January 27, 2017

SportsBiz 2016: The Year of Living Differently

Sports New Era of Competition 2016 was certainly a big year for the business of sports. It was a year that signaled sports understanding of eSports […]
“Sports Strategy in Digital – The DATA Model Story is the first of its kind online course that explores how digital behaviors have transformed the sports industry and what every sports professional should know to help their own business and career in this new digital economy.”

Stephen Bourke