The ‘Digital Sports Business training package provides organizations and individuals with ultimate access and value to the best available knowledge of digital transformation for the business of sports. The package includes;

  • Digital Sports Business on-demand training program of 8 x 45 minute video sessions
  • Digital Sports Business peer recognized certification
  • One hour consultation with Stephen Bourke about organization or career transformation
  • Complimentary access to Digital Sports Business alumni community
  • Complimentary access to exclusive ongoing content
  • Complimentary access to comprehensive digital transformation for sports business curriculum


Business Case:

As a sports executive, Stephen Bourke’s desire to understand digital’s impact on the business of sport quickly led to an understanding that the industry lacks consolidated analysis on the topic.  He set about becoming his first learner as he developed a ‘digital transformation for sports business’ curricula.

Delivered online, his courses attract leaders and professionals from across the global, including sports biggest names.

Through alumni feedback and, oftentimes, career advancement he realized the significant impact that digital fluency has on people’s work capabilities, their lives and fan engagement.

He embarked on a mission to make digital fluency as accessible as possible for everyone in the business of sports in the most affordable, beneficial and connecting way.


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